Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

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Marketing Revenue eBook Software 195

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

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Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

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Disciple Media

AUGUST 13, 2020

You don’t have to be the next Mark Zuckerberg to create a social media platform these days. All you need is a good idea, a plan, a decent-sized market, and the right community builder to suit your needs. Why create a social media platform? What types of social networking sites are there?

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Social Media Maine Content Review 36

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Check out the Ultimate Guide to Marketing Automation, available below.

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Revenue Learning Management System Member Engagement eBook 296

Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

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Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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How To Price Analysis Content 36

NXUnite

OCTOBER 19, 2023

Here’s what we’ll cover: Online Shopping Fundraisers: An Overview Benefits of Online Shopping Fundraisers How to Launch an Online Shopping Fundraiser With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Analyzing this information serves two main purposes.

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Revenue Email Marketing Social Media Marketing 130

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing. Set rules .

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How To Discount Recruiting Recruitment 52

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

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Marketing Newsletter Social Media Recruiting 100

Mizz Information

MARCH 26, 2015

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

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Social Media Resources Sample Recruiting 40

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

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Content Marketing Social Media Maine 61

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Objection 2: Social Media. Let’s just do that.”.

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Social Media Tools Member Engagement Revenue 254

Disciple Media

MAY 16, 2022

How to Do Online Personal Training. Keeping these benefits in mind, we are going to take a close look at just how to do personal training online. How can you get clients? How should you market yourself? The main difference is that online personal trainers can conduct their sessions from virtually any location.

How To 36

How To Social Media Certificate Library 36

Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race?

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LMS Revenue Tips America 361

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

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LMS Revenue Arlington Education 256

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? Brianna Martin is a marketing manager with Naylor Association Solutions. Don’t feel bad. You’re welcome!

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How To Survey Communications Video 61

Disciple Media

JULY 15, 2022

Instagram Monetization: How to Monetize Instagram. Instagram currently has more than 1 billion monthly users and has become the social media platform of choice for mega-influencers such as Cristiano Ronaldo, who has some 450 million followers, and members of the Kardashian clan, who collectively have more than 1.2

How To 36

How To Social Media Video Course 36

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. This also presents an opportunity for you to implement a call-to-action to donate or simply share the message on social media.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. This also presents an opportunity for you to implement a call-to-action to donate or simply share the message on social media.

Video 52

Video Content Strategy Social Media 52

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. While Pulizzi’s presentation was more than 200 slides, his main objective was simple. AMR MANAGEMENT SERVICES.

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Content Marketing Strategy How To 64

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Masooma Memon, Databox ). Fri 10/22 at 4 p.m.

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San Diego Education Social Media Content 195

Disciple Media

JULY 3, 2020

More than ever, people want to get together with others of like mind, without all the ads and other distractions commonly found on social media. Niche communities, however, home in on a common goal or purpose, which also means they cater to a specific target market. From there, you can find your target market.

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How To Maine Social Media Content 41

Blue Sky eLearn

MAY 16, 2019

While some of this information may be included in the main education department overview, it’s important to also keep these items separate and readily available. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar. Other Documentation.

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Tips FAQ Education Sample 211

MemberClicks

MAY 17, 2024

That’s not the issue; the issue is how to create buzz to get people to that event with enthusiasm (and, hopefully, money to spend). If you want to forestall the latter outcome, it’s time to improve your marketing today. The channels through which you market to each group will differ. What is an event description?

Examples 52

Examples Class Social Media Price 52

GlowGlobally

APRIL 18, 2011

Market & Biz Plan. Behind China’s Great Firewall – A Social Media Platform Primer. Categories: MARCOM , Market & Bus Planning , Member Services. Categories: MARCOM , Market & Bus Planning , Member Services. Social Media in China – an opportunity for associations. Membership.

Social Media 60

Social Media United States Tools St. Louis 60

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.

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LMS Certificate America Committee 369

Association Success

MAY 31, 2018

While social media and the business press are replete with themes surrounding “personal brands”, making the concept appear like nothing more than a vanity project, the importance of your brand can’t be understated. Your association needs a strong brand, for the sake of the organization and its members.

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How To Project Social Media Maine 62

Reid All About it

JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. How to Double Your Nonprofit’s Facebook Fundraising. Elise Dopson, Databox ).

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LMS Software Chicago Washington 243

Associations Now

MARCH 8, 2016

As one startup shows, creating small-but-useful apps and giving them away is an effective exposure strategy with an even bigger punch than content marketing. That, friends, is what we call marketing in disguise. Associations live and die by their member benefits. And they take all sorts of forms. Matthew Wiebe /Unsplash).

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Project Marketing How To Products 40

Disciple Media

JULY 24, 2020

Social media is one of the biggest, but growing privacy concerns are making larger channels like Facebook and Instagram increasingly toxic environments. The main social networks make their money by using our personal information for advertising purposes, often selling it on to third parties.

How To 67

How To Content Examples Revenue 67

Disciple Media

MAY 29, 2020

There’s no denying it, Facebook is one of the most popular social media networks around, but it doesn’t mean it’s the most effective. Marketing – Businesses aim to get their business seen by Facebook’s user base. Marketing – Businesses aim to get their business seen by Facebook’s user base.

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How To Social Media Content Library 36

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Social Media Discount Newsletter 157

Expo Logic

DECEMBER 27, 2019

Learning how to track attendance at events is critical to its success. Whether you're tracking how an attendee visits your website or how they move from vendor to vendor, you can learn invaluable information about how your guests think, move and react to different aspects of your event. Social Media.

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How To Social Media Software Survey 36

Disciple Media

DECEMBER 14, 2020

Are you wondering how to make your own social network like Facebook? There’s no denying it, social media has become an integral part of our daily routines. . billion social media users which is just short of half the global population using social media in some form. What is a social network?

How To 36

How To Social Media Content Strategy 36

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 150

Strategy Social Media Discount Newsletter 150